“Resurgent Indian Media - Popularizing The Unpopular”

Years back in late 1700s Indian Media got its birth. Bettering the Print and Audio Media, Visual Media advanced in recent years to help India make its mark at world level. Today Indian media has ubiquitous communication wave with its strong global presence and ramified networks.

Dexterous in its own field, Indian visual media experts lost vision. What lead to this lost vision?

In my belief- The inclination of Indian Media in focusing the “popular sections” of the society, the glamor world and the business tycoons was evident quite often. In this race did they miss out the other aspect of their duties in firming their roots in the market? Obviously Yes, Undoubtedly Yes. But what did they miss out?

This biased modus operandi led to the fading out of showcasing the good works of India’s common man- “The Unpopular”. The result was expected and prejudged.

Until last 2years the thought was inactive. A thought of “Popularizing the Unpopular(the underprivileged)” which until approx. 2 years back was miles away from realities of the India’s talent in its vast diversity, India’s talent in its poor and the not so poor sections, abled and disabled and the underprivileged along with the “popular section(celebrities, business tycoons etc.)”

As an emerging economy, India needs to have a talent recognition system, talent upbringing system encompassing all sections of the society. It is never too late to choose the right path and the Indian visual media took a new step in realizing the importance of rewarding and popularizing the talent residing at the underprivileged level in our country thus a new beginning of the Indian Media- A Resurgent Indian Media.

Resurgent Indian media over last 2 years have laid emphasis on rewarding, motivating and popularizing the talent at underprivileged level surprisingly by combining efforts with the popular who were once the focus point of their cover story. This effort is evident from the “Unsung Heroes Award, Real Heroes awards, citizen journalist awards” hosted by some media channels.

Being in the niche state, the change to create a positive difference out of these thoughts and efforts is still miles away as lot more is yet to happen and not one but entire media needs to be one to bring this change. Indubitably, in my belief Resurgent Indian Media’s role in popularizing the unpopular is a great step to develop a reputable "Face of the nation".

Note- This blog is purely based on my self-observation. Individual perceptions may vary.

Changing Horizons-The Management way

Changing horizons- The Management way

All started with a casual talk b/w me and my dad while driving back to home from IGI airport, New Delhi- "Son, Are you enjoying your Job? Are you happy with the work you are doing?" No was the answer by me in a flash. Never knew the lost smile on my face could have made my Dad judge that "I needed a change". I agree, gently spoken was the reply by my dad.

I knew this journey to my home was going to be the toughest one, it was time to face high paced and bang on target bouncers one by one and i was kinda unprepared for it...huh huh!!!

" What do you plan to do next? Are you sure of what you need to do? " - Dad

" Completely sure, but not sure which road (referring to a means to shift from IT to Management) shall i take to reach the destination"- I replied while crossing Dwarka (Located in New Delhi) Fly Over. Never new Dwarka would open the Dwaar (door) so easily for me :), else i would have said this long back while i used to cross this fly over in previous years.

Little did i know that so easy would be the solution.

Dad- The solution is simple, start looking at and doing the things - "The Management way"- Horizons will change automatically.

A little piece of advice and i was in cloud 9, imagining a "Horizon change" for myself soon.
Withing few days we fixed up a meeting with a consultant in Delhi.

A tete- a tete with a consultant on a sunday afternoon spurred colors of joy and will to reach my destination. Here I am, unbeaten by hurdles on the top of my dream to move ahead to my next destination- Bradford B-school.

Yes, It's time to Change Horizons- The Management way